Designed to take a drenching and without ever stretching, Musotica.com’s Crochet Bikinis make splash in Marie Claire Magazine.
by Susanna Wallner on April 08, 2011
Social and fashion barometer Marie Claire Magazine is the latest indicator that crochet bikinis have made an improbable comeback since they were first introduced in the seventies. At the vanguard of the new crochet bikini movement is Musotica.com, a popular sexy fashion, lingerie and fitness wear destination. Featured prominently in the April issue of Marie Claire, within an insert, crochet bikini sightings are becoming more and more numerous – from the white sand beaches of Santa Monica to Rodeo Drive. “Finally, women can wear a crochet bikini at the beach or pool and actually swim in them without the fear of sudden exposure,” Wallner said. “Our lineup of crochet bikinis feature new fabrics and vibrant colors designed for the active Southern California lifestyle – from swimming… to Stand Up Paddle Boarding… to a night out on the town.” Wallner says that women absolutely love the endless options and flirty possibilities that crochet fashions provide. “They’re extremely versatile,” said the Italian born stylist, who also styles covers for Playboy and Fitness Rx Magazine. “They can be worn as lingerie, beneath jackets, with jeans, as cover-ups, dresses, skirts, shorts … you name it! As my Hollywood clients and customers are quickly discovering, adding crochet is fantastic way to give any outfit extra personality, color, texture and flare.” According to Wallner, these classically inspired crochet swimsuits come in a huge array of colors, styles – and almost all with strategically flattering cutouts. “Today’s hand-made, intricate detail and ease of care has made our crochet lineup among our top sellers.” Ironically, Wallner, who also operates a wholesale division for its burgeoning crochet fashions and entire apparel lineup, says she was actually forced into designing her own crochet collection because she couldn’t find anything on the market she liked enough for her famous Hollywood clients. “Our Musotica.com crochet collection is made of a cotton, nylon blend, and can be ordered in a growing number of colors, including black, white, off white, mustard yellow, yellow, coral, brown, baby blue, baby pink, and purple. “Above all, they are sexy, figure flattering, stylish and a blast to wear,” she added. “I’m very proud that Marie Claire and the Flirt Catalog thought enough of our collection to feature examples in the April issue.”